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Question No. 1
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
Question No. 2
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
Question No. 3
A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?
Question No. 4
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
Question No. 5
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
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